Managing identities across applications has never been simple. But with more than 100 new prebuilt integrations, ManageEngine AD360 makes it easier.
This milestone reflects what we’ve been working toward: fewer silos, more automation, and intuitive integrations that simplify identity management. Every integration is built with purpose, designed for scalability, and focused on delivering seamless user access across systems.
Looking back, we see progress. Looking ahead, we see more potential. And we know this is just the beginning.
Why we build integrations
The short answer? Our customers. The first integrations were built to address real-world challenges faced by IT teams. Nearly every day, help desk tickets would arrive requesting new ways to connect Active Directory with the tools enterprises relied on—and we listened.
The long answer? We saw the future of identity, and it was fragmented. Early on, we saw a growing problem: identity data was siloed across disconnected systems. As businesses adopted more SaaS applications, their systems weren’t talking to each other. The term SaaS sprawl became more than just an industry buzzword—it was a real issue for the businesses we served. Users were created in one system but not in another. Permissions were updated manually. Offboarding steps were missed. The checklist for compliance was painful. Our customers were feeling the friction of this disconnection.
We listened. We started delivering the integrations our customers needed most. Around the time we hit those first 20 integrations, something began to shift internally. We realized that this wasn’t just a way to handle customer requests—it was the foundation of what would become AD360’s growing identity ecosystem. With every new integration, it became easier for users to automate identity tasks across tools they already relied on—saving time, reducing errors, and improving compliance.
Integrations weren’t just about reducing manual effort or simplifying workflows—they were about embedding our solutions deeply into our customers’ daily operations. The more integrations we built, the more connected we became to their systems, and the more integral we became to their success.
How integrations help
One common challenge with Active Directory is managing the sheer number of attributes involved. Creating a user is simple; managing over 200 attributes across HR, IT, and security tools is not. To bridge the gap, many IT teams relied on deploying complex and time-consuming PowerShell scripts and custom workflows that demand a lot of patience.
But even with these workarounds, updates often moved in just one direction. A change made in an HR system wouldn’t always reflect in Active Directory, forcing IT teams to step in and manually sync data. We saw this firsthand and knew there had to be a better way.
That’s why write-back functionality has been a game-changer for our integrations. This has been especially powerful in ITSM environments, where integrations now handle ticket creation without any human intervention. It’s automation at its finest, turning what used to be a bottleneck into a streamlined process.
How we built our integration ecosystem
At the start of 2023, the idea of building a full-fledged integration ecosystem was still taking shape. ADManager Plus—the IGA module of AD360—supported just four third-party integrations at the time. These integrations were listed on separate pages, with no centralized hub to explore or request them. But even with this fragmented setup, the demand for a unified approach to integrations was clear from our customers and developers.
One of the key early collaborations that sparked our vision for the future was the technology partnership with UKGPro, which enabled us to see the potential in lead nurturing and pursuing common leads. That was the moment we began to envision how integrating deeply with other platforms could drive even more value for our customers.
Product development teams were key players during this phase. For them, it was never about the numbers. It was about solving real, human challenges. Our first three integrations—UKG Pro, Zoho People, and Bamboo HR— came with operational challenges. Soon enough, it was glaringly obvious: this approach wasn’t scaling. We needed to standardize our approach, or risk falling behind.
What came next was a shift in how we thought about integrations altogether. We realized that if we were going to meet the growing demand for integrations, we needed a foundation that could handle it.
This led to our development of an internal framework designed to enable flexible and scalable attribute mapping. This framework allowed integrations to adapt seamlessly as applications expanded. For instance, if an application initially had 10 attributes but later grew to 20, the framework ensured the integration scaled without requiring extensive redevelopment. By providing this adaptability, the framework removed a significant bottleneck in the integration process. Whether it was HR software or an ITSM tool, the framework provided the flexibility and structure we needed to deliver reliable integrations.
Developing the next 20 to 30 integrations became significantly smoother. This framework became the backbone of our growing integration ecosystem, setting the stage for more than 100 prebuilt integrations that power AD360 today.
Growing our integration capabilities
As the number of integrations grew, so did our vision for what they could become. There was a need to move beyond simply listing integrations and instead build a comprehensive ecosystem tailored to our customers’ needs.
With this goal in mind, we set out to create an integration platform that not only responds to customer requests but also reflects the ongoing conversations with our users, where customers could easily find the integrations they sought, request new ones seamlessly, and access professional services for support.
By analyzing customer usage patterns and identifying applications that were gaining traction, we prioritized integrations that would deliver the most value. This allowed us to build solutions that not only address immediate customer needs but also anticipate future demands.
The customer perspective
For our customers, the impact of reaching 100 integrations is felt where it matters most—in getting things accomplished faster and easier. Stories customers share remind us that the human element drives everything we do. Recently, one customer celebrated the success of integrating Paylocity with our platform on their own—without any assistance. They reached out to share their gratitude for simplifying a task that used to be cumbersome, and it’s these moments that reaffirm that our work isn’t just about the technology behind the scenes—it’s about making people’s lives easier.
Behind the scenes, our support team plays a key role—working closely with customers to guide integration efforts and turn feedback into meaningful action. As the team managing requests for integrations and providing tailored professional services, they’ve created a two-way street, empowering customers to influence what we build next. This milestone reflects the conversations with customers and collaboration with developers that made every integration possible.
The road ahead
At the heart of this story, there has always been you, our customer. Our integration journey began with you and will continue to evolve alongside your needs. As we move forward, our focus remains on expanding AD360’s capabilities and enabling IT teams to build truly connected identity ecosystems.
100+ integrations is a milestone—but not a finish line. Identity challenges will continue to evolve, and so will we. As IT teams take on what’s next, we’ll be there—helping them go further, faster.
To see how far we’ve come—and where we’re headed—explore the complete lineup of available integrations.
