An example of how mixed reality could reshape the workplace
Virtual reality (VR) and augmented reality (AR) have existed in one form or another for decades now (yes, you read that right, decades), however it’s only in the last few years that we’ve truly been able to extract the potential of this technology, and we’ve still got quite a ways to go.
The field of immersive technology has seen extensive developments over the last few years, with big tech giants such as Apple, Microsoft, and Meta pouring billions into developing new and improved extended reality (XR) devices.
Mixed reality (MR) is a product of these advancements. In simple terms, MR is an extension of AR that offers a heightened level of interaction to facilitate a seamless blend of the physical and virtual world. MR improves upon AR by enabling virtual assets to interact with physical spaces. This increased interactivity can create more immersive experiences without having to transport the user to a fully digital environment. Now obviously, the first MR application that comes to mind is entertainment, but what about other business-related use cases?
1. Research and development
The digital twinning capabilities of MR can go a long way in helping organizations streamline the R&D process and cut associated costs. These capabilities can be leveraged to create digital prototypes of products in development, which can be configured to function and behave like the real thing. Product technicians can use these prototype mock-ups to demonstrate how the product will work, make minor improvements, and iron out issues before even having to make a working physical prototype, let alone go into production.
2. Communication
Recent advancements in MR have provided an even more personal layer to video conferencing. MR devices such as Microsoft’s Hololens and Apple’s upcoming VisionPro enable users to move another person’s video tile to your space as opposed to looking at them on a screen.
At WWC23, Apple unveiled the VisionPro, its entry into the MR market. Of all the features showcased, what caught my eye was its ability to scan and create a digital replica of the user, perfectly matching their expressions and gestures when they are in FaceTime, meaning others won’t have to stare at someone wearing a giant headset. Needless to say, these features can play a huge part in making video calls feel more direct and face to face.
3. Training
Hands-on, but virtually. There are several ways MR can be used for training.
The ability to create 3D, realistic simulations of a product or a particular condition can be used to train individuals without having to immediately provide a real-life training scenario. This is quite similar to how pilots are tested on simulators before even setting foot on a training aircraft.
Organizations can also create training courses where new recruits train under virtual trainees or, alternatively, human trainers can use MR assets to provide a more in-depth demonstration of the subject.
4. Marketing
Use MR to up your marketing game. MR enables organizations to curate more immersive experiences for existing and potential customers. This can be used to supplement their marketing campaigns and make things a bit more interesting. Moreover, prospective customers will also be able to receive a demo of how a particular product or specific feature works.
5. Healthcare
There’s a theme developing here; VR can be used as a substitute for real life when training someone, and this is true in the case of healthcare, too. Medical students can “practice” on virtual assets that mimic human anatomy. Remote consultations are also a possibility, where a doctor can examine the patient thoroughly, providing rapid time-to-care. It’s always a good idea to get yourself looked at by a doctor and MR enables you to instantly connect with an available doctor without wasting time travelling and waiting.
As MR is still a nascent technology, it hasn’t evolved to a stage where the above use cases apply in the real world. However, it’s clear as day that there is plenty of potential: These use cases and even theoretical use cases prove that. What’s more, the buzz generated by the reveal of VisionPro shows there is a ton of interest in this tech, and why wouldn’t there be? We’re talking about tech that can not only benefit businesses but also help us in our daily lives.
