Customer expectations aren’t what they used to be. Emerging technology trends have elevated the customer experience by bringing personalization and automation to the forefront. With these strides, companies have increased their customers’ expectations ten-fold. To meet rising customer expectations, the only solution is AI.

While we’re only scratching the surface, here are a few ways AI can help improve your customer engagement.

1. Automate customer service

According to a report by Salesforce, 94% of consumers say that a positive customer service experience encourages them to continue buying from the same brand. Apple, the trillion dollar company, revolutionized customer service with its diligent in-person and virtual customer support. But you don’t have to be a trillion dollar company to offer excellent customer service. With AI, you can provide real-time customer service and personalized customer experience with little to no cost.

What customers want is 24/7, real-time customer support. With the development of AI voice assistants and chatbots, a signification portion of customer service has been taken over by AI. Customer support agents can be relieved of long, tiring complaint calls and route simple or repetitive queries to AI-enabled support channels. This allows brands to create an omnipresent customer service desk and help alleviate the pain points of customer support agents. Moreover, AI’s ability to converse in multiple languages enables customers to resolve issues in their native language, adding a touch of personalization to the exchange. According to Forbes, by 2025, an estimated 95% of customer interactions will be supported by AI technology.

2. Offer customized recommendations

Nobody wants to see an ad for a product that’s irrelevant to them. AI-powered algorithms help to avoid this.

With machine learning, companies can offer personalized recommendations using customers’ purchase history, search queries, and browsing patterns. The ‘similar products you’ve purchased’ and ‘add-ons’ that you see on e-commerce sites are all the works of AI. These curated features are what makes online shopping as enticing as it is. Amazon’s success as an online retailer is thanks, in part, to its ML-based recommendation algorithm. Businesses must capitalize on customized recommendations to offer a personalized experience that will delight users and drive profits.

3. Generate engaging content

Writing content is time-consuming, but with AI, it’s never been easier. With the right prompts, AI can generate engaging, long and short form content that fits your brand in seconds. For instance, Jasper, formerly Jarvis, can draft blog posts, reports, and even emails. Jasper reads and writes in over 29 languages and can create original SEO content that will boost your website’s traffic.

The capabilities of generative AI in content creation has proven to be far more efficient than its human counterparts. So it’s only wise to leverage this technology to create engaging, creative content and take some weight off your human writers.

4. Target the right audience

Engaging with the wrong audience won’t yield results. To help you target the right audience, AI employs user behavior analytics.

As an example, Zomato, the food delivery company, uses AI to identify its target audience and sends out quirky, personalized push notifications based on past orders and current location. Although it risks being annoying, these targeted push notifications keep the app relevant and drive more orders. Owing to its success, other companies have also followed suit.

In today’s climate, it’s not about bombarding users with incessant emails and messages, it’s about targeting the right audience with the right messaging, and AI helps companies do just that.

Every customer interaction is key to brand loyalty. The more you positively engage with your customers, the more loyal they’ll be. According to Accenture, AI will increase labor productivity up to 40% by 2035. This says a lot about how AI can elevate business operations if used the right way. Incorporating AI is not an option anymore—it’s a necessity. And using AI in your customer engagement strategy will elevate customer experience and reduce customer churn, all without a huge investment. 

  1. Pallabi Mahanta

    Wow, this content is absolutely fantastic! I’m blown away by the quality and depth it offers. Keep up the amazing work!