In today’s data-driven economy, data is the lifeblood of any business. A catastrophic data loss event can cause irreversible damage to an organization’s reputation, financial stability, and business continuity.

This #WorldBackupDay, we’re reminding organizations worldwide of the importance of backing up their data and having a robust recovery plan in place through our campaign #AlwaysHaveAPlanB. In terms of data recovery, having a plan B means simply having a backup plan.

What is a plan B for an organization?

In 2022, the average cost of a data breach for an organization was $4.35 million, an increase from $4.24 million in the previous year. Data loss can happen at any time, whether it’s human error, hardware failure, or a natural disaster. Organizations need to have a comprehensive backup and restoration tool to ensure data in all enterprise applications is safe at all times.

The risks of not having a plan B

The risks of not having a backup and recovery solution are manifold. Ransomware and cyberattacks are on the rise, and these can cripple an organization’s IT systems and cause immense damage. Without proper backups, organizations may lose critical data and applications, leading to downtime, lost revenue, and even bankruptcy.

Start your backup journey today

A survey conducted by the IDC in 2022 found almost 60% of respondents had experienced unrecoverable data loss. This highlights the need for an effective disaster recovery plan for every organization. You need to back up your data regularly, use multiple backup sources and locations, regularly test your recovery procedures to ensure that they work as expected, and have a disaster recovery plan that outlines how you should respond in the event of a data loss.

Do not panic! We’ve got this all sorted for you.

➤ Grab our curated set of guides that will help build a robust disaster recovery plan for your organization. Get the disaster recovery kit.

➤ Attend an exclusive webinar led by one of our product experts on March 31 and learn how to disaster-proof your organization. Register for the live webinar.

#WorldBackupDay bonus

Yes, you read that right! Besides these resources, we’re giving away Amazon gift cards to three lucky winners. To enter the giveaway, check out this post. Good luck!

Let’s pledge to back up all our critical data and stay prepared for whatever the future may bring!