A quick Skype call to your niece, last minute business meetings in WebEx, Jingle Bells streaming on You Tube, it is that time of the year again. It’s Christmas time. Everyone is in the holiday mood. What else, other than this holiday season could be the best example to demonstrate the importance of video traffic? Wishing your loved ones have never been this easy, thanks to the applications that support video conferencing.
The growth in video traffic has been tremendous, especially in the last two years. More enterprises are turning to rich media based communications to cut costs involved in traveling and also to improve business relationships.
According to Cisco’s Visual Networking Index, Internet video traffic has occupied 40% of the consumer Internet traffic and is expected to reach a whopping 50% by 2012. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.
Also, 19.7 percent of top Managed Service Providers (MSP) offer video conferencing and telepresence services to customers; and 12.7 percent of top MSPs offer managed video surveillance services to customers. To meet with the growing expectation in rich media traffic and provide users with the best possible video experience, MSPs need tools that make video monitoring possible.
Cisco Medianet is an intelligent network optimized for rich media traffic to enhance user experience while reducing complexity and operating costs involved. It helps you to detect and troubleshoot issues related to different media and application types like telepresence, video surveillance, desktop collaboration, and streaming media to deliver the best experience. Medianet can automatically detect and configure media endpoints along with detecting and responding to changes in device, connection, and service availability.
Cisco Medianet reporting on NetFlow Analyzer enables you to monitor the quality of video traffic to give you a rich user experience. Medianet reports from NetFlow Analyzer provide in-depth visibility into your network bandwidth consumption patterns with regards to rich media traffic like video traffic. The Medianet Reports makes troubleshooting simple thereby helping you save time and money. So go ahead and make your 2012 wish list for a hassle-free media experience. Let the Jingle Bells ring!
