Picture this scenario: Your user is accessing a critical service online, and suddenly, they view an unresponsive webpage. The anxious user contacts the support desk multiple times via phone, email, and chat and gets frustrated when they do not receive clear communication. In such dire situations, organizations often fail to communicate with users about what is happening.

Delivering the best digital user experience with clear communication during downtime is essential for organizations and businesses today, especially enterprises. In such a competitive landscape where even milliseconds matter, downtime can be detrimental, and timely communication is paramount.

The significance of communication during downtime

Downtime, whether it is due to technical glitches or service interruptions, necessitates concise and timely communication. Its importance lies not only in acknowledging the issue but also in providing consistent updates that minimize user frustration and maintain stakeholder trust.

It is also essential to document incident details with a thorough root cause for internal auditing purposes. This proactive approach helps to resolve incidents quicker and prevents similar issues from reoccurring in the future, benefiting overall operational resilience.

How enterprises like ManageEngine streamline their incident communication

ManageEngine stands as a significant player in the market, renowned for its comprehensive suite of IT management software solutions ranging from network and server management to security, the IT service desk, and beyond. This diverse suite caters to the complex demands of modern businesses, empowering them to efficiently manage their IT infrastructure while ensuring optimal performance and security.

Any sudden interruption in their services could abruptly halt operations. In such moments of crisis, their users depend on clear and timely communication from the platform they use—its status page. A status page is a go-to solution where users get complete insights into what is happening.

A comprehensive status page not only informs users about the status of incidents but also empowers streamlined incident communication, as it:

  • Promotes transparency
  • Reduces support tickets
  • Minimizes user frustration
  • Demonstrates reliability
  • Enhances the digital user experience

Irrespective of your organization’s size, you can communicate service availability to your users by adopting the following best practices:

     1. Proactive monitoring

ManageEngine performs proactive monitoring on its services and documents updates on identified incidents on its status page. This strategic approach helps to identify potential incidents before they escalate into major problems. As a result, this not only prevents downtime but also enhances user satisfaction and maintains the brand reputation.

     2. Consistent updates

Keeping customers informed about incident statuses is essential to build trust, reduce user frustration, and retain customer loyalty. The spokesperson provides regular updates on an incident every 30 minutes in cases where the issue is taking longer to resolve. This helps to demonstrate accountability and inspires confidence by showing that the business is actively addressing incidents.

     3. Postmortem

ManageEngine’s status page provides granular details about incidents, enabling teams to analyze the root cause and implement corrective measures after an incident is resolved. This transparency in communication helps to mitigate risks and handle future incidents better. Additionally, users can access historical service outage data for the past three months, further enhancing transparency regarding service disruptions.

      4. Upfront communication

Proactive communication serves as a crucial link between your business and its customers. Keeping your stakeholders informed about an incident’s status, its underlying cause, and an approximate timeline for resolution not only helps in setting clear user expectations but also ensures compliance with regulations and enhances the overall incident management process.


Downtime is inevitable, and organizations of any size must confront it with an effective incident response plan to minimize impact and stay resilient. Leverage a comprehensive and tailored status page that caters to your organization’s unique needs with StatusIQ, a robust incident communication tool that effortlessly assures real-time updates with valued customers and stakeholders.