Five worthy reads is a regular column on five noteworthy items we’ve discovered while researching trending and timeless topics. This week, we explore how GenAI is changing the music industry.
AI has come a long way from its humble beginnings, and is now an integral part of our daily lives. From personal assistants to self-driving cars and AI generated influencers, AI has proven its capabilities repeatedly.
Over the years, AI has undergone a dramatic transformation, becoming increasingly complex and sophisticated. With each new breakthrough, AI has surpassed our expectations and shattered our preconceived notions surrounding its capabilities. This has not only changed the way we work and live, but also opened up a world of possibilities for the future – by now changing the music industry.
Now is the time to get ready for the music of the future! This technology has presented both extraordinary opportunities and challenges for musicians, industry professionals, and music lovers alike. With AI-powered tools, musicians can now write, record, and mix music more efficiently and creatively. This has increased productivity and opened up new avenues for experimentation and innovation in music.
AI is set to revolutionize how we create and experience tunes, paving the way for endless possibilities. Here are five articles that dig into how AI has changed the music industry.
1) AI Immersive ‘Elvis Evolution’ Concert Is Coming to London
Elvis Presley, the king of rock ‘n’ roll, is set to take to the stage once more–not in flesh and blood, but as a hologram. This groundbreaking spectacle, titled Elvis Evolution, is more than just a concert. It is a unique experience that showcases the power of AI in reshaping our perception of music and performance. This is not just a tribute to the iconic musician, but also a testament to how AI is revolutionizing the entertainment industry.
AI is now opening doors to new soundscapes and musical possibilities, and music producer Somdip Dey’s song “Warning” is a prime example of it. What sets it apart from other songs is the incorporation of InteliDey’s proprietary “music AI”. But Warning is not only about the use of AI in its creation. It also sends a powerful message to traditionalists in the music industry. It indicates that AI is not just a fleeting trend, but a powerful revolution that is here to stay.
3) Spotify testing AI feature to create playlists based on prompts
Turn your ideas into playlists using AI! A new feature by Spotify will allow its streaming app users to create playlists using AI technology and prompts. The streaming platform has been diversifying its business, particularly by incorporating AI. Though the company isn’t yet ready to commit to the launch of AI playlists, it has been heavily investing in AI across its app, including with the launch of an AI DJ at the beginning of the year, which offers personalized playlists and commentary in an AI voice. That feature became globally available in August 2023.
4) Paul McCartney Says Using AI To ‘Sing’ With John Lennon Again Feels ‘Very Real’
Paul McCartney had made a bold decision to use AI to bring The Beatles back in one form or another for more than one project. This has caused a stir among music fans and critics alike. McCartney believes that it could be a groundbreaking move for the music industry. With advancements in AI, it is now possible to recreate the iconic sound and essence of The Beatles. This means that we could potentially hear new songs and performances from the band, even though they are no longer with us.
5) YouTube Announces AI Music Principles And Launches YouTube Music AI Incubator With Artists, Songwriters And Producers From Universal Music Group
A large multinational music company, Universal Music Group is committed to collaborating with the music industry to drive bold and responsible innovation in the space and is now working with YouTube to launch and support its Music AI Incubator. This effort reflects a dedication to advancing the music industry with cutting-edge technology.
AI’s influence on the music biz will only keep growing. There are countless business possibilities, ranging from boosting distribution to reshaping composition and production. AI is also enhancing and personalizing the audience experience, and making music creation and production simpler and more affordable.
The article notes that this is a thoughtful plan that uses technology while simultaneously tackling ethical challenges and barriers that will deliver the most value to the public. The music industry has the chance to blend AI with human creativity swiftly, so that technology and talent have a chance to create music jointly, as innovation creates many opportunities for the industry to grow.
Written by: Meghna S Menon, Marketing Analyst (Analyst Relations)
